Privacy Policy

Last Updated: 2025-06-01

1. Introduction

SGM Marketing (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our services.

2. Information We Collect

Personal Information:

We may collect the following types of personal information:

• Contact Information: Name, email address, phone number, business name, and mailing address

• Business Information: Company details, industry type, website URLs, and business requirements

• Communication Data: Records of our communications with you, including emails, calls, and meeting notes

• Booking Information: Appointment scheduling data, calendar information, and preferences

2.2 Client Data

When providing our services, we may have access to:

• Your customer contact lists and lead information

• Website analytics and performance data

• Email marketing campaign data and statistics

• Data submitted through booking forms and website interactions

• Booking activity including service type, time selected, and follow-up status

• System usage information for follow-ups, automations, and reminders

• General performance data from websites and funnels we manage

3. How We Collect Information

We collect information through:

• Direct Communication: When you contact us, book consultations, or engage our services

• Website Interactions: Through our website forms, booking systems, and analytics tools

• Service Delivery: While providing website creation, funnel development, automated messaging, and booking systems setup

• Third-Party Platforms: Through GoHighLevel and other integrated marketing tools we use to deliver our services

4. How We Use Your Information

4.1 Primary Uses

We use your information to:

• Deliver marketing systems that include websites, funnels, automated follow-ups, and booking notifications

• Communicate with you about our services and your projects

• Schedule and manage appointments and consultations

• Process payments and manage billing

• Optimize and improve our service delivery

• Comply with legal obligations

4.2 Service-Specific Uses

• Website Creation: Build branded pages designed to guide visitors toward booking or contacting your business

• Automated Follow-Ups: Send personalized emails and text messages triggered by booking or cancellation actions
• Analytics: Measure form submissions, booking completions, and follow-up performance for improvement purposes

• AI Optimization: Improve messaging and timing using AI tools available within our automation platform

5. Information Sharing and Disclosure

5.1 Third-Party Service Providers

We may share your information with trusted third-party service providers who assist us in delivering our services, including:

• GoHighLevel: Our marketing automation platform used for managing websites, funnels, and messaging flows

• Analytics Tools: For website traffic analysis and conversion tracking

• Email Service Providers: For automated email campaign delivery

• Payment Processors: For billing and payment processing

• Web Hosting Services: For website deployment and maintenance

5.2 Legal Requirements

We may disclose your information if required by law, regulation, legal process, or governmental request.

5.3 Business Transfers

In the event of a merger, acquisition, or sale of business assets, your information may be transferred to the acquiring entity.

6. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Secure data transmission protocols

• Access controls and authentication

• Regular security assessments

• Employee training on data protection.

7. Data Retention

7.1 Client Information

We retain your personal information only for as long as necessary to provide our services and fulfill the purposes outlined in this policy.

7.2 Service Data

• Active Clients: Data such as booking records, messages, and website performance stats are retained during the service period

• Former Clients: Data is deleted within 30 days of service cancellation unless otherwise required for legal compliance

• Business Records: We may retain basic business communication records for accounting and legal compliance purposes

8. Your Rights and Choices

Depending on your location, you may have the following rights: • Access: Request copies of your personal information

• Correction: Request correction of inaccurate or incomplete information

• Deletion: Request deletion of your personal information (subject to legal retention requirements)

• Portability: Receive your data in a portable format

• Opt-out: Unsubscribe from marketing communications

• Restriction: Request limitation of processing in certain circumstances.

9. Cookies and Tracking Technologies

Our website and services may use cookies and similar tracking technologies to:

• Analyze website traffic and user behavior

• Track booking completions, form submissions, and ad performance through Google and funnel analytics tools

• Optimize website performance and user experience

• Google Search Ads may place tracking cookies or pixels to measure ad performance and link clicks to website actions

• Provide analytics for our clients’ websites and funnelsYou can control cookie preferences through your browser settings, though this may affect website functionality.

10. International Data Transfers

As a Canadian company, we primarily process data within Canada. However, some of our third-party service providers may process data in other countries, including the United States. We ensure appropriate safeguards are in place for any international data transfers.

11. Children’s Privacy

Our services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from children under 18. If you become aware that a child has provided us with personal information, please contact us immediately.

12. Changes to This Privacy Polichy

We may update this Privacy Policy from time to time. We will notify you of any material changes by:

• Posting the updated policy on our website

• Sending an email notification to our active clients

• Updating the “Last Updated” date at the top of this policy

Your continued use of our services after any modifications indicates your acceptance of the updated Privacy Policy.